Fashion Biography

Stuart Stockdale, Fashion Designer

Established in 1884, Jaeger is an iconic luxury British fashion brand, renowned for designing contemporary, innovative and stylish womenswear, menswear and accessories. Fashion entrepreneur Harold Tillman acquired Jaeger in 2003 and appointed Belinda Earl, the former Chief Executive of Debenhams plc, as Group Chief Executive in September 2004.

In 2009 Jaeger celebrates 125 years as an iconic fashion house. To commemorate, the brand honours its heritage with the launch of the 125 Limited Edition collection featuring unique pieces inspired by original 1960 Jaeger designs. In May, Jaeger published "Jaeger 125" the first official book devoted to Jaeger, past and present written by fashion curators Amy de la Haye and Judith Clark from London College of Fashion.

The Jaeger London womenswear collection launched in Autumn/Winter 2005. Jaeger London was first presented at London Fashion Week in February 2008, to great critical acclaim, and continues to show on the LFW international stage.

Stuart Stockdale, Jaeger"s Design Director, joined the brand in 2008 and is responsible for all elements of Jaeger"s design direction.

Jaeger launched its first IT bag in Spring/Summer 2006 and has seen strong year on year sales increases. The Autumn/Winter 2008 "Tilly bag" is Jaeger"s best selling bag to date and is to be superseded imminently by Jaeger"s iconic "125 bag" for Spring/Summer 2009.

Jaeger continues to invest in its aspirational advertising campaigns featuring fashion"s top models including: Erin O"Connor, Laura Bailey, Jade Parfitt, Rosie Huntington Whiteley, Kiera Gormley, Behati Prinsloo, Alana Zimmer, Freja Beha Erichsen, Angela Lindvall, Lara Stone, Fenton Bailey, Conrad Matschke, Danny Beaucham, James Rousseau, Jamie Strachan, Will Chalker, Mat Gordon and Jon Kortajarena.

Since 2005, Jaeger has focused on UK brand expansion, including its return to Harrods and Selfridges (the brand became the first retailer to operate independently within Selfridges in the 1930s). To date, Jaeger has 47 freestanding stores, with significant shop in shop presence in Harrods, Selfridges, Fenwick, House of Fraser and John Lewis. Internationally, Jaeger is sold in Australia, Europe, Japan, the Middle East and North & South America. Significant investment continues to be made in Jaeger"s existing retail portfolio and the majority of Jaeger stores are now new or completely modernised.

Jaeger Online is the brand"s second largest UK store and is now shipping to the United States of America and selected markets within the European Union.

Jaeger"s first Home collection launched in spring 2009, reinforcing Jaeger"s luxury lifestyle positioning.

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By Courtney Lynne
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