Fashion Biography

John Hardy, Fashion Designer

The story of John Hardy jewelry starts in 1975 when the young Canadian art student John Hardy moved to the fabled Indonesian Island of Bali and began to study Balinese jewelry making techniques with a master artisan whose ancestors were goldsmiths to the island"s former royal courts. As John adapted these techniques to fresh new designs, he formed the company in 1989.

Moving to a New Dimension

In the early 1990"s John Hardy initiated its first sales relationship with two of the most prestigious department stores in the U.S. Neiman Marcus and Saks Fifth Avenue. The seed of the brand began to sprout, and by 1998 John Hardy was ready to move into a new dimension of excellence. In a strategic development, Guy Bedarida, a senior designer of haute joaillerie, joined the company as Head Designer and helped develop the John Hardy workshop and design center in the central highlands of Bali near Ubud.

Going International

in 2003 Damien Dernoncourt joined the company as President. With him the brand started to spread internationally. That same year, John Hardy started to sell exclusive "One of a Kind "pieces in Hong Kong. Shortly thereafter, the brand began to be sold in Russia, Japan, Malaysia and Dubai.

Becoming Greener

The Earth is our inspiration and responsibility. From the beginning the company contemplated its eco footprint and decided to do something about it. In 2006 it pronounced a program by launching Sustainable Advertising to support the concept of Sustainable Luxury: giving back to nature while using natural resources for business. Also that year, the Kapal Bambu showroom was opened at the Bali workshop. The building, whose form resembles a ship, is built almost entirely of bamboo and features natural air conditioning and an underground vault lined with beeswax. In 2007 construction began on Tig Gunung (Three Mountain Workshop), a 1200 square meter bamboo building supported by three 15 meter towers and resembling the three volcanoes on the horizon.

Successful Transformation

In 2007 John Hardy decided to retire and sell the company to Damien Dernoncourt and Guy Bedarida. The duo on the head of John Hardy continues the company"s mission of becoming greener everyday and the collaboration of Designers and Artisans. While preserving the heritage and values of the company they have managed to upgrade the brand to a new level of luxury appeal and international recognition.

That same year John Hardy won the Town & Country Design Award for Best Silver for the second year in a row at the Couture Jewelry Collections & Conference in Las Vegas. The Tiga Gunung building was completed and the company began its first sales relationship with Europe. In 2008 John Hardy Jewelry made its debut in one of France"s most prestigious shopping locations Le Bon Marche Rive Gauche in Paris. In the same year, the brand launched its first boutique in the International Finance Center in Hong Kong. Two years later, in February 2010 John Hardy was proud to announce its debut in the United Kingdom in Harrods.

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By Courtney Lynne
I am an analyst by profession and researching is my passion. I also love to share my knowledge. Contact me on Google + and Twitter. Find us on Google+



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