Fashion Biography

Johanna Uurasjarvi, Fashion Designer


Leifsdottir is a uniquely beautiful, feminine and modern collection conceived by Finnish native Johanna Uurasjarvi.

Drawing on Johanna"s heritage as a classically trained European designer, Leifsdottir is rich in detail, providing a distinctively flattering and sophisticated silhouette. Deeply infused with a passion for art, print, and color, the line celebrates independence, creativity and self expression.

The Leifsdottir customer is rewarded with a collection created to reinforce her own individual and effortless style. "

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