Herve Leger by Max Azria captures the allure of the modern, powerful woman with its exclusive couture and dynamic ready to wear collections. Each Herve Leger by Max Azria look is designed with the iconic bandage dress "in mind, seamlessly sculpting the female silhouette with signature banding construction. Paying tribute to a modern femininity while maintaining the house"s heritage, Herve Leger by Max Azria makes an unforgettable statement.
Originally founded in 1985, Herve Leger was acquired by BCBGMAXAZRIAGROUP in 1998, marking the first time in fashion history that a French couturier was absorbed by an American designer. In early 2007 Azria relaunched the Herve Leger label with his own designs, which were quickly embraced by today"s most renowned style setters, including Kate Hudson, Diane Kruger, Beyonce Knowles, Rihanna, Kate Bosworth, Kate Winslet, Rachel Weisz and Blake Lively.
Since debuting the collection on the runway during Fall 2008 New York Fashion Week, Herve Leger by Max Azria has received critical praise and been featured in top fashion publications worldwide. In recognition of the successful relaunch of the Herve Leger brand, Max Azria was presented with the 2008 Fashion Excellence Award at the 33rd Annual Dallas Fashion Awards.
Continuing to expand its global retail and wholesale network without sacrificing the integrity and exclusivity of the collection, Herve Leger by Max Azria is now available at namesake boutiques in London, Paris, Geneva, New York, Beverly Hills, South Coast Plaza, San Francisco, West Palm Beach, Las Vegas, Dallas, Aventura, Somerset Collection, Garden State Plaza, Century City and Singapore.
In addition to its strong retail presence, Herve Leger by Max Azria is available at some of the most formidable department and specialty stores worldwide, including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Nordstrom, Holt Renfrew, Harrods, Selfridges, Le Printemps and NET A PORTER.COM.
The company HERVE LEGER S.A. has existed since 1985.
The collection of evening and cocktail dresses known as the bandage dresses "are the company"s trademark. Sewn entirely by hand on the premises, they are sold under the Herve Leger Couture "label.
Since 1993, the company markets a luxury Ready to wear line (items in fabric, knitwear and leather) under the Herve Leger Paris "Label. The Herve Leger style creates exceptional body sculpting, making an unforgettable statement.
The first Herve Leger boutique opened in October 1995 on the world famous rue du Faubourg Saint Honore.
1999 is a great year for Herve Leger : opening of the first boutiques in U.S.A, Los Angeles, Las Vegas and New York.
The first fragrance HERVE LEGER, in line with the style, is vibrant and warmly feminine: a fascinating tribute.
Activities and Brands
Women"s Ready to Wear
For Fall 2012 designers are inspired by a wide range of influences, from the elaborate details of brocade and metallic gold embellishments to the dynamic mix of military chic and power pantsuits. Colo