Fashion Designer Madame Carven opens her fashion house at no6, Rond Point des Champs Elysees in Paris in 1945. The address of our Head Office has never changed, and you will still find us there today. On the basis of her reputation and the phenomenal success of her early collections, she dressed queens, princesses and empresses, and became a much sought after creator for the female film stars of the post war era. With the fashion side of her enterprise now well established, Carven launches her first fragrance for Women, Ma Griffe, a flowery perfume with overtones of gardenia and jasmine. Ma Griffe remains to this day our most popular female perfume.
The 1950"s From Carven woman to Carven Man the Vetiver perfume is launched, and is still our most popular fragrance for Men.
1957 also marks the initial stages in the development of Carven "s Menswear universe, with the creation of the first collection of Men"s Silk Neckties.
The 1960"s The Carven style takes to the airs as the Carven Uniforms division is established. Numerous airline companies call upon Carven to dress their Air Hostesses and Stewards. The market for accessories is developing rapidly the first Carven Costume Jewellery collection is created.
The 1970"s The development of Carven continues, both nationally and internationally, and Carven comes to the fore in Japan in the early 70"s. Japanese women find the cut and comfort of the Carven style very much to their liking. Carven accessories and luggage are launched in Japan. Air France asks Carven to create their uniforms and French Haute Couture elegance is thus carried throughout the world. To this day, Air France personnel are still dressed by Carven, as are French Rail Staff on the new international Thalys rail link.
The 1980"s Carven develops licences for ready to wear and accessories for men and women throughout the world. A line of Carven Golfwear for men and women is created, as the sport becomes more and more popular in France.
The 1990"s Most importantly, 1991 sees the launch of Carven"s Ready to Wear for Women, a stylish, high quality range of fashionable clothing at accessible prices. Fusion of the Perfume, Couture and Accessories divisions : for the first time in many years, the full range of Carven luxury goods are reunited under the same management.
Carven has now diversified its product ranges with the development of Carven"s luxury goods for the home : porcelain, carpets and furniture, as well as a drinks line : Carven Champagne, Carven Cognac and Liqueur au Cognac.
With a return to the original fragrance and having been newly repackaged, Vetiver celebrates its 40th birthday.
Carven signs a long term Master Licence Agreement for Japan with Japanese textile giants Toray.
Carven Menswear opens a boutique at the Rond Point, which coincides with a large scale advertising campaign in the major national magazines for Men.
The Carven pure Gold & Silver Jewellery collection is launched.
Another world market opens Carven signs a licence agreement for Women"s Ready to Wear in China.
Carven"s worldwide presence grows as a Master Licence Agreement is signed for the territories of China, Taiwan and Vietnam.
The late 1990"s see the revival of Carven"s Haute Couture activity, as well as the development of a new line of women"s Ready to Wear created by new Artistic Director, Mr Edward Achour.
Carven Haute Couture Ready to Wear:
Carven Paris Carven (for Men)
Accessoires: Carven Sunglasses &
Opticalwear for Men and Women,
Carven Real Jewellery, Carven Costume Jewellery,
Carven Silk Scarves, Carven Lingerie
Carven Leather Belts, Carven Socks, T Shirts and Underwear
for Men, Carven Silk Ties, Carven Cuff Links, Carven
Articles for Smokers, Carven Corporate Gifts.
Perfumes: For Women
Ma Griffe Eau Vive
Madame For Men
Vetiver Vetiver Dry
For Fall 2012 designers are inspired by a wide range of influences, from the elaborate details of brocade and metallic gold embellishments to the dynamic mix of military chic and power pantsuits. Colo