Fashion Biography

Annette Felder, Fashion Designer


German born, London based designers Daniela and Annette Felder are familiar faces on the British fashion circuit. Their label FELDER FELDER has earned them a British Fashion Award nomination, a cult following among the A list (Gwyneth Paltrow, Carman Kass, Rihanna, Courtney Love and Florence and The Machine are fans) and the highest calibre of retail stockists in Europe.

The identical twin sisters left Germany in 2002, travelling through Europe, India and America, working as models to fund their adventures. Eventually they settled in London, quickly securing internships with the hugely influential designer Robert Cary Williams and milliner Stephen Jones. Both men inspired them on to Central Saint Martin"s and the conception of FELDER FELDER.

Right from the outset, FELDER FELDER made its mark on the London fashion scene, reinvigorating early nineties grunge and successfully repackaging it into the perfect combination of structured shapes and soft layers, but in a harder rock "n" roll aesthetic.

Their debut show for spring/summer 2008 at London Fashion Week was styled by the legendary Patti Wilson and introduced the press to what has now become trademark FELDER FELDER: skimpy black dresses, sharp studded leather and tightly coiled silk rosette mini skirts.
Autumn/winter 2008 was a huge season for FELDER FELDER. The girls won support in the form of New Gen/Topshop sponsorship which continued on for three seasons, the attention of Selfridges who invited them to design an in store installation and window display as part of a tribute to young designers, and London Fashion Week. Perhaps most rewarding of all, FELDER FELDER designs were bought by Browns Focus, London"s edgiest boutique, which is celebrated for stocking only the most talented up and coming British designers.

The girls" latest collection for spring/summer 2010, featuring signature rock"n"roll dresses and leather jackets as well as a limited edition of embellished denim pieces, has been a great success with press and buyers and has won them a prestigious on schedule slot for London Fashion Week for Autumn/ Winter 2010.

FELDER FELDER is a favourite in the fashion press and has been featured in Italian Vogue, British Vogue, American Vogue, Russian Vogue, German Vogue, The Sunday Times Style, The Daily Telegraph, i D magazine, Tank, Elle, Elle Collections, British Instyle, German Instyle, British Harper"s Bazaar, Russian Harper"s Bazaar, V magazine and WWD.

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By Courtney Lynne
I am an analyst by profession and researching is my passion. I also love to share my knowledge. Contact me on Google + and Twitter. Find us on Google+



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