Originally, from Sweden Ann Sofie Back graduated from Beckman"s College of Design in Stockholm with a BA in Fashion design. She moved to London to complete an MA in Fashion women"s wear at St Martins College of Art & Design (graduating 1998), she was based in London until 2009, when she returned to Stockholm. At this time Ann Sofie was appointed creative director for denim brand Cheap Monday and now divides her time between this role and her own label.
In late 2009 a hostage store was opened in Stockholm Sweden, the first Ann Sofie Back/BACK store in the world. Each month the store hosts a different event based on themes such as celebrity obsession, crimes against fashion "and a horror night "for example.
Before launching her own label ASB worked as a designer for Joe Casely Hayford in London and various brands in Sweden including Acne Jeans, combining this with her role as contributing fashion editor for Self Service and Purple magazine in Paris and Dazed & Confused in London. ASB styled the Spring Summer 2001 Miu Miu campaign with photographer Anders Edstrom. She continues to contribute to Dazed & Confused and Self Service magazines.
In October 2001, ASB debuted her own pret a porter collection at the Purple institute in Paris and after four seasons participating in the Paris shows, began showing in London during London Fashion Week. Ann Sofie Back continues to show in London, her home away from home.
Ann Sofie Back has received critical success for her collections to date with editorial appearing in Italian Vogue, Self Service, Dazed and Confused, i D, W magazine, Japanese Vogue, British Vogue, Arena Homme + and Ryuko Tsushin. In 2006, i D magazine devoted a multi page feature to ASB, as an acknowledgment of her success and impact on the international fashion scene. Self Service commissioned Ann Sofie to style a retrospective of her work, which appeared in the Spring Summer 2006 issue. Fans of Ann Sofie Back include Chloe Sevigny, Daisy Lowe and singer Robyn.
Exhibtions, Collaborations & Awards
Ann Sofie Back has taken part in group design and art shows that span London"s ICA and the Victoria and Albert Museum as well as Paris" Palais du Tokio and the Musee de la Mode de la Ville de Paris. Her work was included in the "Reshape" show, featuring on the official schedule of 2003"s Venice Biennale. In 2004 a documentary entitled BACK was aired on Swedish National Television, it detailed the story of the label from the first show in Paris and included interviews with Cathy Edwards (Another Magazine) and Jonny Johansson (Acne Jeans). Ann Sofie Back has designed a number of successful capsule collections for Topshop in London. Long time stockist Midwest in Japan invited Ann Sofie to produce a retrospective show in November 2006.
Ann Sofie Back has won the Swedish Elle Designer of the Year award 3 times. And was awarded the prestigious Goldbutton Award, the equivalent of the CFDA awards in Sweden. A mail stamp was produced in Sweden to celebrate the success of her label. Ann Sofie Back was nominated for the Swiss Textile Award in 2007.
Ann Sofie Back and BACK sell to over 100 stores world wide. Stockists range from large commercial department stores, through to independent industry leading boutiques such as Opening Ceremony in New York, Midwest in Tokyo, Weekday in Sweden, B Store and ASOS in London, Maria Luisa in Paris and SPR+ in Amsterdam to name a few.
For Fall 2012 designers are inspired by a wide range of influences, from the elaborate details of brocade and metallic gold embellishments to the dynamic mix of military chic and power pantsuits. Colo