Designers

Fashion Biography

Amy Smilovic, Fashion Designer

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Tibi designer and founder, Amy Smilovic, began her career in the fashion industry shortly after moving to Hong Kong in 1997. Following a successful marketing position at American Express in New York City, Amy relocated to Asia with her husband and began designing a small collection of contemporary dresses. Four batik styles, heavily influenced by her international travels, quickly emerged into a complete line of women"s wear through word of mouth amongst the ex pat community and a large overseas order placed through Saks Fifth Avenue. Tibi has rapidly expanded into its current offering of ten collections per year as well as a complete shoe line, swimwear, and home accessories. Amy hand designs a range of prints and styles to match her personal taste and distinctive approach to dressing which she showcases in the tents of Bryant Park each season during NYC"s Mercedes Benz Fashion Week.

Two years into the business, Amy was joined by her husband Frank Smilovic, now President of the company. Frank is responsible for developing and implementing Tibi"s global growth strategy and managing the day to day affairs. Before assuming this role, Frank was Senior Vice President of Gateway"s Japan, Asia and Australia operations. Prior to Gateway, Frank was with American Express for over 25 years in a variety of senior positions including Head of Finance for Europe, Vice President Worldwide Marketing based in New York and President Merchant Services Group for Asia.

September 2006 marked the opening of the first Tibi retail boutique in New York. The 2,200 square foot space, designed by Steve Blatz and Antonio Saracino, is located in SoHo at 120 Wooster Street and has received architectural acclaim in notable publications such as Interior Design Magazine. This is the first of many free standing stores in the comprehensive Tibi retail expansion strategy.

Tibi is now one of the largest contemporary lines found in over 600 specialty stores and upscale department stores worldwide including Saks Fifth Avenue, Henri Bendel, Neiman Marcus, Bloomingdales, Scoop, Net a Porter, Harvey Nichols, Harrods and Selfridges. Smilovic has recently opened showrooms in Dallas, London, Milan, Australia and Canada to better support the company"s expansion. Additionally, a licensing deal out of Tokyo, Japan has resulted in the opening of 17 free standing stores. Scarlett Johansson, Kate Hudson, Vanessa Hudgens and Eva Mendes are all fans of Tibi"s sophisticated prints and feminine designs.

Amy and Frank reside in Greenwich, CT and run the business out of their 8,000 square foot loft in SoHo, NY.

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