Fashion Biography

Allegra Hicks, Fashion Designer

Allegra Hicks is the designer and face behind the eponymous luxury lifestyle brand that is now recognized around the world for its beautiful textiles and prints. Allegra grew up in Turin, Italy and studied Design in Milan and Fine Art in Brussels before moving to New York, where she started her career working in the arts.

After having established her name in the world of interiors, Allegra, who had already been nominated among the 10 best dressed women in the world for her unique sense of style, moved into fashion design. In 1998, she launched her first range of Kaftans and fashion accessories and soon became known as the "Queen of Kaftans".

Today Allegra Hicks designs 2 women"s ready to wear and a cruise collection per year as well as a home collection, featuring home ware and linens, as well as an interior collection of fabrics, rugs and wall papers.

Allegra uses a unique print vocabulary and applies this to all her collections: fashion, home and interior. Her style can be described as timelessly elegant, sophisticated, organic, eclectic, often with a vintage feel.

Her unique elegance and style has drawn a lot of attention and has been featured in all the top Fashion and Lifestyle magazines around the world.

In 2002, Allegra wrote a book with Ashley Hicks, entitled "Design Alchemy", published by Conran Octopus, with foreword by Jeremy Irons.

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