Fashion Biography

Albert Kriemler, Fashion Designer

Akris by Albert Kriemler shows its collection in Paris. Akris. The name stands for a new kind of luxury. Unmistakably modern, feminine and discrete. Elegance, an uncomplicated silhouette and simple to combine these are the charms of the Couture Designer Collection as well as the creative flair, the simple cut and the flattering materials.

The collection carries the unmistakable signature of designer Albert Kriemler, who creates fashion for a feminine woman with personality
and charisma. He has unwaveringly adopted an independent and authentic way forward and his unique philosophy has helped the company gain worldwide prestige in recent years.

Akris has written over 80 years of history as the Swiss family company in St. Gallen. With just one sewing machine, Albert und Peter Kriemler"s grandmother, Alice Kriemler Schoch, laid the foundations for the current operation in 1922 and at first, made only aprons. In 1945, son Max followed in her footsteps and over a period of 40 years, built Akris up into a couture house known all over the world, as well as producing for other fashion houses, such as Hubert de Givenchy and Ted Lapidus, to name only two.

Together with his wife Ute, Max Kriemler created a company culture that defined the highest quality and style as their most important values, which won them international accolades. Since the 1980"s, his two sons have jointly run the company. Albert Kriemler is responsible for design and marketing and Peter Kriemler directs management and production.

The company"s headquarters remain located in the embroidery capital of St. Gallen, a small city in eastern Switzerland. The Akris collection is entirely produced in Switzerland in the firm"s own production centers in St. Gallen, Zurich and the Ticino.

1922 Company founded by Alice Kriemler Schoch.

1945 Son Max joins the company. Step by step, Akris is built up into an international Pret a Porter brand, which opens the door to Paris and creates the foundations for worldwide development.

1980 Albert Kriemler joins the family business and takes over creative responsibilities.

1985 Development of the current Akris company logo.

1987 Peter Kriemler joins the company. Official takeover of management by both brothers in the third generation. Whilst Albert is wholly responsible for creation and the visual impact of the company, Peter takes care of manage ment and production. Marketing responsibilities are shared.

1988 Sales debut of Akris at Bergdorf Goodman in New York.

1995 First global advertising campaign with US photographer
Steven Klein, New York, and model Stella Tennant.

1996 Launch of the Designer Sportswear Collection Akris punto, based on a unique concept.

1996 Opening of the first Akris boutique in Paris (Rue du Faubourg)
and Boston.

Since the mid 1990"s, continuous expansion of sales outlets in the U.S.A. with partners Neiman Marcus, Saks Fifth Avenue and Holt Renfrew.

1999 Akris becomes a member of the «Federation Francaise de la Couture du Pret a Porter des Couturiers et des Createurs de Mode» and thus joins the small circle of non French couturiers in this organization, such as Dries van Noten, Issey Miyake or Valentino.

1999 Opening of the first Akris Boutique in Seoul, Korea.

2000 Opening of Namiki Dori, Ginza, the first Akris Boutique in Tokyo, Japan.

2001 Opening of the second boutique in Paris on Avenue Montaigne.

2002 Founding of the subsidiary Akris Japan Ltd. with Headquarter in Tokyo.

2003 Opening of a new boutique on Kohlmarkt in Vienna.
Opening of a new boutique on Madison Avenue in New York.

2004 First official press defile in Paris.
Opening of a new boutique on Neuer Wall in Hamburg.

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